For Industry

We cover corporations. We critique corporate behaviour. We also believe that the people inside those corporations are, in many cases, doing interesting work under difficult constraints and deserve a place to talk about it.

This page is the open door.

How We Work

WeedWiki is editorially independent. We don't accept advertising that influences coverage. We don't trade favourable reviews for access. We don't kill stories because a brand manager asked nicely. Every product we review is purchased at random from a licensed retailer — no samples, no heads-up, no do-overs.

That said — we're not adversarial for sport. Good work gets praised. Bad work gets questioned. If your company is doing something worth covering, we want to cover it. If your company is doing something worth questioning, we're going to do that too. That's not a threat. That's just journalism.

The Open Chair

There's a standing invitation for anyone in the industry — cultivators, LPs, retailers, tech platforms — to sit down with us. On the record. No pre-approved questions. No editorial review before publication. The conversation is the conversation. We can do it live if you want. Most people who are proud of their work don't have a problem with that.

Who We Want to Hear From

• Growers who want to talk about what they're growing and why
• Brand managers who believe in their products
• Retail operators dealing with real operational challenges
• Compliance teams navigating impossible regulations
• Scientists doing actual research
• Executives willing to answer real questions
• Anyone in the industry who thinks the consumer deserves more than a press release

What We're Not

Not short sellers. Not activists. Not competitors. Not a PR channel. We're not going to run your product launch announcement verbatim and call it journalism — there are other outlets for that. If you want coverage that your audience actually trusts, the chair's right there.

What Coverage Looks Like

When we cover a company, a product, or a person, here is what we commit to:

We contact you first. If we are writing about your company, we reach out for comment before publication. Not after. Not as a courtesy CC. As part of the process.

We publish your response. If you disagree with our findings, your response runs alongside the piece. Not buried. Not paraphrased. The reader gets both sides.

We correct our mistakes. If we get something wrong, we fix it publicly and note the correction. No quiet edits.

We separate opinion from reporting. Our editorial voice has personality. Our reporting has standards. When we are giving an opinion, we say so. When we are reporting a fact, we source it.

Transparency goes both ways. We would rather cover you with your input than without it.